Social campaign promoting the dual benefits of fast delivery and Prime Video. This was quite a rare chance to create a single language, social-only campaign, which allowed us to make something quite bespoke for the UK market based on current social trends. Our junior creative team came up with the concepts, and I was brought in to help with the art direction, visualise the concepts for sign-off, and oversee from a design and brand POV.

We produced nine creatives based on three different TikTok video trends, promoting four different Prime Video shows, with 110+ final deliverables.