This was an OOH campaign to launch Amazon.ie. The creative team’s concept was a simple yet bold “Hi Ireland”. The visual challenge we had to solve was to include the Irish flag/colours if possible; however, we also had to make sure we stayed within the Amazon brand palette. The solution was to include the Irish flag as the box tape, striking a balance between feeling Irish and distinctly Amazon.

As the scope was small, I suggested bespoke executions for each location, highlighting specific towns/cities to make it feel more direct. Since we were producing and managing it in-house, I was confident we could take on the extra workload; it was worth it to make the end result stronger.