The UK launch of an existing US programme, utilising Amazon’s ‘last-mile’ delivery vans as advertising space. There were two briefs running parallel: a simple copy-led route using existing brand lines, and a partnership with Prime Video, to create a design template to showcase the latest shows on the delivery vans.

All work would be undertaken by our agency partners at Monks. Our job on the in-house team was to give feedback on concepts and decide what would be put forward to Amazon’s leadership to get a direction approved. Then, eventually, overseeing the final design work, receiving some life-sized print samples in the mail, and taking a once-in-a-lifetime trip to the delivery van depot in Banbury for some real-life proofing.