We were tasked with creating a new TV spot to continue the dual messaging of free delivery and great entertainment with Prime. Building on the success of a previous entirely animated campaign, the Prime team wanted to increase engagement by setting the spot in a real-world environment.

As part of the in-house creative team, we developed multiple concepts showcasing the combined benefits. The chosen version featured a box as a dimensional portal to entertainment, as this was a continuation of the previous version. I created visuals and concept boards, collaborating with the props and styling teams in pre-production and on set to achieve the desired look. We then worked closely with the editors and CGI teams to bring the final light effects to life.