Last Minute Deals 2022
Date: Summer-Winter 2022
Role: Design Lead, Art Director
Team: Robbie Ferrera, Toby Derham, James Briggs
Photography: Gary Salter
Part of the 2022 ‘Holiday Heroes’ campaign, alongside the Yeti, Romeo & Juliet were our chosen characters for the Last Minute Christmas Deals phase of the campaign, and we worked on the concept and production in parallel with the Yeti work. The primary channels for the Last Minute Deals campaign were social and on site, so alongside our hero photography, we captured Romeo & Juliet performing a social-inspired dance routine around their Amazon package and some fun reaction GIFs. This was all shot by Gary Salter on the same shoot as the Yeti.
Social
Uncropped original
Onsite
Full shots