A collection of work for Amazon’s Black Friday campaigns for the EU from 2015-2019. Over the years, my responsibilities increased from owning the design rollout of digital display ads in 2015 and 2016, to conceptual art direction in 2017 and leading the design rollout from 2017 onwards. During these years, we would run the production entirely in-house, so this would involve overseeing a team of designers, managing workload, and QCing, then approving work for delivery.