A OOH campaign promoting Amazon Echo devices at Christmas. Designed as a continuation of the previously used ‘Echo Sketches’ campaign, incorporating sketch-style illustrations around device photography. There were two final directions used for this campaign: a straightforward gifting message and a route that positioned Echo devices as the perfect gift for those hard to buy for people we called ‘The Ungiftables’.

I worked on the early concept designs to help bring the idea to life, collaborating with Gemma Correll on the illustrations and animations, as well as creating the final layouts and leading the artwork rollout.