Since 2022, Amazon ran a regular value campaign featuring known brands. This expanded to OOH in 2023, run by Adam&EveDDB using a templated design with new products for each flight. In early 2025, I was tasked with creating a new design template to increase brand recognition for Amazon.

Adding an Amazon box was the best solution, but the product still needed to be the main focus. I designed a layout with products in an open box, cropped out of frame to keep the product as the hero. This was then handed back to Adam&EveDDB to complete the production, before coming back in-house where I oversaw the artwork rollout for DOOH and display in UK, FR, DE, ES, and IT.