In 2024, we created an OOH campaign to support the global Christmas brand TV ad, ‘Midnight Opus’. Featuring a theatre janitor who realised his dream of singing on stage once again, thanks to his workmates and a special gift from Amazon.

The brief was to create a concept that connected to the TV ad but also made sense on its own, in the end we landed on the Amazon box sat on stage in a spotlight. Henrik Knudsen captured a beautiful atmospheric image, showcasing the box and the theatre stage’s unique features.

I created primary designs and led the rollout of the static/animated OOH and social channels in the UK, Ireland, Germany, Austria, Italy, Spain, the Netherlands, Sweden, and Belgium.