We would often partner with the Prime Video team to produce joint campaigns that would message both the entertainment and free/fast delivery that come with being a Prime member. In 2023, we were briefed to create a templated approach for OOH ads that could be repeated and updated with different Prime content over the coming years. We developed a split-screen approach that used key art from the shows and movies alongside a visual of the Prime box, with a two-part headline hitting each benefit. The approach has been used for Prime TV shows and movies ever since and is still being used today.