Life hacks from amazon
Date: Spring 2021
Role: Design Lead, Art Director
In-house team: Robbie Ferrara, Mahalia Peake, Jeng Au
A small campaign of OLV and social videos on ‘How to save money, anytime, anywhere’, styled like viral how-to videos. The videos were designed to play on the home-made style of independent content creators. So each video had a bespoke style to match the influencer’s passion area – be it beauty, fashion, yoga, interior design, parenting, or tech. However, the money-saving hack each time consisted of just one simple step. Simply shopping low prices on Amazon. I was brought on to the project to create individual graphic styles for each video, to suit the styles of the different categories.
OLV Videos
Carousels
EU Socials
YouTube Thumbnails