A collection of work for Amazon’s Prime Day events from 2016-2019. During this time we ran a recurring ‘Cardboard World’ campaign with a different theme each year, but all using the same hand-crafted stop motion style. The globally used TV ads were meticulously crafted by Hornet Studio in New York, with our team responsible for the static artwork creation. Over the years the scope of my role increased from leading the design rollout for digital banners in 2016 and 2017, to conceptual art direction and leading the design rollout from 2018 onwards. During these years, we would run the production entirely in-house, so this would involve overseeing a team of designers, managing workloads, and QCing, then approving work for delivery.